Bring Real Estate Agents Onto Your Team and Get Referrals

- . Meetings might be your very best chance at a somewhat captive audience. But if you can find an opportunity when agents are together and the phone isn’t ringing, you’ll stand a better chance of having an impact. Food can sometimes break down barriers when nothing else will. You can’t, or at least you shouldn’t expect to cut into an agent’s already hectic workday. If that doesn’t work, think about offering up a lunch meeting where you foot the bill ..More

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To Refer or Not to Refer: Should Inspectors Recommend Contractors?

- . Here’s why some inspectors believe that referrals are not just OK, but they’re an important part of providing a well-rounded service ..More

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Bidding Wars Make Reckless Buyers

- . To find the reason behind this phenomenon, we should look to the psychology of auctions. A piece of property that he only liked somewhat, but was prepared to live in, could turn into the most necessary, important, gotta-have-it house in the whole town. Something strange can happen when someone is met with competitors after bidding on a house ..More

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Get Your Name and Logo Right, Right From the Start

- . Don’t be generic, says Entrepreneur, but also ensure that your name and logo are memorable. Although it seems tempting to follow suit, that’s the opposite of what you should do. You might see several logos that look similar. If they sound and look too much like everyone else, you might lose customers to your competition much easier than if you had cultivated a unique brand ..More

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Watch Your Head: How a Slight Injury Could Spell Big Trouble for Home Inspectors

- . But wearing protective headgear, such as a hardhat or a rigger’s helmet, which isn’t as cumbersome as a hardhat, can save your noggin and perhaps your life. By definition, accidents aren’t deliberate. You certainly don’t plan to bump your head in a day’s work, so it’s hard to plan not to ..More

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